NEOCUTIS - Brand Identity

They’ve been around for more than 20 years.

AND YET, WHO IS NEOCUTIS?

Enter…me.

I was called upon to craft a full verbal identity for the skincare brand, including brand positioning, a tone of voice guide, the Neocutis brand story and some sample messaging to help whet their marketing whistles.

  • Role Creative Lead, CD, Writer, Strategist
  • For Base Beauty | NYC
  • Type Brand Positioning, Voice, Story, Messaging