Plus, the training. The fundraising. The time off work.
From start to finish, the Susan G. Komen 3-Day is a commitment. It takes a very special person to do it. All for very special people who are living with or have lost to breast cancer.
This campaign celebrates them all.
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The 3-Day event series has become a powerhouse of fundraising. In 2022, it raised an impressive $14 million, with over 5,000 participants hitting the pavement across Boston, Chicago, Dallas-Fort Worth and San Diego.
The momentum didn’t stop there. In 2023, the campaign brought in $13.4 million, with 4,150 walkers and 1,100 crew members powering through five cities.
By 2024, the campaign remained unstoppable, raising $13.2 million with 3,900 walkers and 970 crew members across four cities.
These numbers reflect not just a series of events, but a movement that’s consistently raising millions to fuel the fight against breast cancer.
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Role
Creative Lead, CD, Writer
For
LeadDog | NYC
Type
TV, Digital, Social, Print, Outdoor, PR/Events
Campaign Stats
38% increase in registrations; 128% conversion rate increase; 84% increase in new walkers