SUSAN G. KOMEN - Integrated Campaign

3 DAYS IS NO JOKE. 60 MILES IS A FEAT.

Plus, the training. The fundraising. The time off work.

From start to finish, the Susan G. Komen 3-Day is a commitment. It takes a very special person to do it. All for very special people who are living with or have lost to breast cancer.

This campaign celebrates them all.

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The 3-Day event series has become a powerhouse of fundraising. In 2022, it raised an impressive $14 million, with over 5,000 participants hitting the pavement across Boston, Chicago, Dallas-Fort Worth and San Diego.

The momentum didn’t stop there. In 2023, the campaign brought in $13.4 million, with 4,150 walkers and 1,100 crew members powering through five cities.

By 2024, the campaign remained unstoppable, raising $13.2 million with 3,900 walkers and 970 crew members across four cities.

These numbers reflect not just a series of events, but a movement that’s consistently raising millions to fuel the fight against breast cancer.

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  • Role Creative Lead, CD, Writer
  • For LeadDog | NYC
  • Type TV, Digital, Social, Print, Outdoor, PR/Events
  • Campaign Stats 38% increase in registrations; 128% conversion rate increase; 84% increase in new walkers

“I Commit” – :30 TV

:30 Anthem

“Amanda” – :15 Social Video

“Mary” – :15 Social Video

“Amy” – :06 Social Video

“Stephanie” – :06 Social Video

“John” – :15 Social Video

“Wilma” – :10 Social Video

“Marilyn” – :15 Social Video

“Alisen & Chase” – :05 Social Video