75% OF GIRLS SAY THEY WANT TO BE SEEN.
YET THEY ARE AFRAID OF BEING JUDGED.
So we created a movement led by the other 25%—those with the courage to express “the real me.”
The campaign’s success helped it expand globally, with #SeeTheRealMe content appearing in India, Arabia, the UK/Ireland and Canada. In one of its most notable evolutions, transgender teen Jazz Jennings became a face of the campaign, helping redefine what authenticity looks like for a new generation.
“3-in-1 Foaming Wash” – :30 TV
“Acne Spot Treatment" – :30 TV
“Esther" – :15 TV
“Shelby” – Instagram Video
“Gus” – Instagram Video
“Alex” – Instagram Video
“Jasmine” – Instagram Video
“Venus” – Instagram Video
Agency Inspiration Video
Concept Video
Concept Video
