FOUR SEASONS BOSTON - Brand Identity

Four Seasons was about to unveil its newest luxury
residential building in the heart of Boston—One Dalton.

IT NEEDED A BRAND CAMPAIGN.
BUT FIRST IT NEEDED A BRAND.

So my team and I established a visual and verbal identity that was used across multiple touchpoints, including a new website.

Then we translated that identity into One Dalton’s first ever digital campaign.

  • Role Creative Lead, CD, Writer, Strategist
  • For Knightsbridge Park | NYC
  • Type Brand Strategy, Positioning, Story, Messaging, Visual ID