:30 Brand Video
:20 Brand Video
:20 Styling Video
OGX - Integrated Campaign
Hair has a life of its own. It craves nourishment, wants attention, loves to go big. We gave hair a starring role in this bold new campaign from Johnson & Johnson, presenting OGX as the answer to its desires.
THIS IS WHAT HAIR WANTS.
- Role CD, Writer
- For Johnson & Johnson | Clearwater, FL
- Type Video, Social, Digital, Print
- Campaign Stats Notable increase in brand awareness; Significant social media engagement; Strong earned media coverage