MOTRIN - Integrated Campaign

As a trusted name in women’s pain relief, Motrin had long resonated with moms. But to grow, we needed to reach a broader spectrum of women.

So we started with a truth:
WHEN LIFE HURTS, PAIN CAN BE LIMITING.

These are the real, inspiring stories of women who moved through painful experiences—physical, emotional, personal—and emerged stronger.

  • Role Writer
  • For JWT | NYC
  • Type Video, Social, Digital, PR/Events, Branded Content, Partnerships
  • URL facebook.com/motrin
  • Campaign Stats Expanded reach; Boosted social engagement; Sparked national conversation; Featured by media

Case Study

:30 Teaser

“Jessamyn” – Short Film

“Kelli” – Short Film

“Haley” – Short Film

“Katherine” – Short Film

“Alyssa” – Short Film

She Summit

Experiential

Experiential

Shape Magazine Content

Shape Magazine Women's Half Marathon Sponsorship

Social

Social

Social

Instagram, Facebook & YouTube Content

Motrin.com Content

Social Content

Digital Ads

Campaign Guidelines

My edit buddy, Monkey!