DOVE - Times Square OOH & Web

Start with a beauty ad featuring the daring image of a 96-year-old woman. Add the ability to interact via text message and the web. The result: Heads turned. Involvement soared. Tens of thousands of text messages and web votes led to a wave of buzz, including TV coverage and segments on Good Morning America.

A global team of creative visionaries at Ogilvy conceived the Campaign for Real Beauty. I helped take it digital—adapting one Canadian print ad for a US-friendly digital Times Square billboard and launching the accompanying website where the meaningful conversation could continue.

AND YES, 96 IS BEAUTIFUL.

  • Role Writer
  • For Ogilvy | NYC
  • Type Outdoor, Digital
  • Campaign Stats Over 6,000 votes cast within hours of the campaign launch; Featured on national news outlets
  • Winner BRONZE CANNES LION & OBIE MERIT AWARD

campaignforrealbeauty.com