Over the course of a year, we created countless test spots for this bath tissue brand, and flew all the way to South Africa to shoot the finalist with the astounding Margo Weathers. Just one day before color correct, it died in the last round of testing. I include it as an ode to the process (followed here by its predecessor, which actually did see the light of day).

“CLEAN FEELS BETTER.”

It would have been a beauty had it made it across the finish line.